Women make up 51% of the Wieden+Kennedy Portland office. A small group of these ladies formed The 51%, a open forum for the women in the organization to get together and discuss issues of inequality, gender dynamics and how to foster an inclusive and supportive environment in an industry traditionally dominated by men. These posters were made for our quarterly meet and greet event.
Emu is a global footwear brand that came to Cinco in search of an identity refresh. Over the past two years, we've helped them with creative brand direction, an integrated marketing plan and a year-round footwear design platform that stem's from the brand's core strengths: natural materials and enduring style.
For over a decade, EMU’s shearling boots have enjoyed an established and respected place in the global fashion market. But their business has mainly been seasonal. We set out to transform perceptions of EMU as a winter brand by evolving their existing identity and injecting a fresh, all-season voice into brand positioning and communication through materials, design, labeling and packaging. Together we’ve been unfolding an ambitious and layered brand story, right down to the reimagining of EMU’s identity symbol and supporting ID system. Through catalog and art direction, we’ve helped EMU communicate this story with a lush lookbook that’s built momentum and excitement for the brand.
Incase asked Cinco to design and brand their line of super utility phone cases, and the SYSTM brand was born.
By focusing on sport-performance and premium design aesthetic, the product design team created an immensely durable case that was designed to use smarter construction philosophies —soft on the inside and hard on the outside— as well as smarter materials.
Additional to the product design itself, we developed the brand’s strategy, identity, name, packaging, a custom sell-in kit and their digital presence. This deep level of involvement resulted in a robust brand including iconography, product photography and a bold tone of voice.
Creative direction for Nixon Watches Fall/Winter 2014 campaign.
Nike Baseball 2013
Building off of our success in 2012, we partnered again with Nike Baseball, setting the creative direction for 2013. Raw, gritty and current, we set out to capture Nike's commitment to elite performance and innovation, while leveraging the heritage of America's favorite pastime.
We crafted a visual direction, brand messaging, product photography, retail design and a toolkit that helped unify and solidify Nike's commitment to baseball innovation.
Concept design and illustration for the Microsoft One campaign - an internal initiative to express a sense of unity and cohesion amongst the thousands of people and varied disciplines at Microsoft.
Nike Race Day
Retail collateral design for Nike Race Day 2013.
An integrated packaging system for all Nike+ digital accesories.